The Coca-Cola - Honest Tea Deal: Promoting Sustainability or Corporate Greenwashing?|Business Ethics|Case Study|Case Studies

The Coca-Cola - Honest Tea Deal: Promoting Sustainability or Corporate Greenwashing?

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Marketing, Finance, Corporate Governance, Economics, Project Management, Insurence, Free Management Case Study, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BECG113
Case Length : 22 Pages
Period : 1998-2009
Pub Date : 2010
Teaching Note : Available
Organization : Honest Tea / Coca-Cola Company
Industry : Non-carbonated Beverages
Countries : US

To download The Coca-Cola - Honest Tea Deal: Promoting Sustainability or Corporate Greenwashing? case study (Case Code: BECG113) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

OR


Buy With PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here

Price:

For delivery in electronic format: Rs. 300;
For delivery through Shipping & Handling Charges extra: Rs. 300 +Shipping & Handling Charges extra

» Business Ethics Case Studies
» Business Ethics Short Case Studies
» Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

"As a business that has built its reputation over the past decade on a commitment to healthy organic products, environmental quality, and social justice for its producers, Honest Tea's decision to partner with Coca-Cola - a multinational corporation that has consistently violated all three of these principles in their global business practices - confounds me."1

- Honest Tea's Customer, Commenting on Coca-Cola Acquiring a Stake in Honest Tea, in February 2008.

"The world of social responsibility should not be restricted to the smaller, more boutique companies. With things like this (Coca-Cola acquiring a stake in Honest Tea), more consumers will have access to socially responsible products."2

- Seth Goldman, TeaEO, Honest Tea, in August 2008.

Honest Tea Sells Equity Stake

In February 2008, US-based bottled organic tea manufacturer Honest Tea Inc. (Honest Tea) announced that it had decided to sell an equity stake of 40% to the US-based beverage giant, the Coca-Cola Company3 (Coca-Cola), for US$ 43 million. After the transaction, Coca-Cola became the largest shareholder in Honest Tea. With sales of US$ 23 million in 2003, Honest Tea was the largest selling organic tea in the US. Though Coca-Cola's decision to partner with Honest Tea did not surprise many, given its earlier acquisition of Glacéau4 to move beyond the traditional soda industry, the same could not be said of Honest Tea's move to partner with Coca-Cola.

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

The Coca-Cola - Honest Tea Deal: Promoting Sustainability or Corporate Greenwashing? - Next Page>>


1] Seth Goldman, "Will Honest Tea be Corrupted by Coke," http://blog.inc.com, February 28, 2008.
2] Saabira Chaudhuri, "Coca-Cola Acquires a Stake in Honest Tea," www.fastcompany.com, August 12, 2008.
3] Coca-Cola is the world's largest beverage company. The company has a presence in over 200 countries across the world through its 400 brands. It reported revenues of US$ 31.94 billion in 2008.
4] Coca-Cola acquired Energy Brands Inc. also known as Glacéau in June 2007.

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.